South Africa is the first African country to ban the false labelling of Israeli settlement goods. This is what the new wording looks like:
(Photo by Open Shuhada Street.)
Ahava Dead Sea Cosmetics (sold in Truworths, Stuttafords and Foschini), Sodastream (sold in Pick & Pay Checkers and Spar) and Hishtil nursery plants and others can no longer use “Produced in Israel”.
Shoppers can now make informed choices, and they may also demand that Israeli settlement products be removed from shelves. Traders who refuse to remove it, will face stiff penalties.
But will South Africans make a moral choice when buying?
I know from my own experience that many people simply don’t know that:
- the West Bank, East Jerusalem and Gaza are Palestinian territories occupied by Israel;
- Israel’s illegal settlements in these areas use Palestinian resources (land, water, etc.) to produce products sold to the benefit of Israel; and
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